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How Do You Set The Budget For Your Facebook Ad?

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If you want the most efficient ways to reach your target audience, the Facebook Ads platform has plenty of control options that can really help you reach this dream, including target audience, ad copy placements, conversion actions and the like.

Unfortunately, one of the things that Facebook seems to skimp on is attention to budget.

Currently, there is just two budget options available to use for Facebook advertising, which includes daily and lifetime budgets. If you end up choosing the wrong one, it can really mess with your marketing efforts on the platform.

Over on Search Engine Journal, there is a post written by Michelle Morgan where she discusses both of these options in detail.

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