Setting up goals in Google Analytics is important since it forces you to hone in on how to get the most out of your website. Depending on your particular business goals, your site might be focusing on lead generation, or you want to increase your traffic in order to maximize advertising revenue.
The success of your marketing and advertising efforts will be ultimately determined by how well you know your stuff regarding your website traffic. There’s always the chance that you might fall victims to high traffic generation, but with low engagement simply because of something like no call to action and how well people can use your site.
This can be solved by setting up goals in Google Analytics.
Josh McCoy will show us how Google Analytics goals can provide audience insight, how to set them up and if they support your business objectives.