When it comes to marketing, automation and machine learning have a ton of potential in our work. Despite how useful these tools are, many people don’t have access to them since these folks don’t have much experience, if any, in coding.

If you’re lucky, you’ll have at least one or two people on your team who are confident enough with coding, which allows them to pick up the job and create scripts and notebooks that allows everyone else in the team to run.

There is a Marketing Land post where we will be shown an easy way to streamline this workflow to remove any unnecessary steps where people to run a script and format the output, and end up running the automation using Google Sheets.

Check out the full post over here to learn more!