How do ads affect consumers? In order to find out, market research firm Dynata and creative software company Celtra have come together to find out. The number of people surveyed came from 1,000 US consumers, and the data obtained ultimately came to this:
- More than half (52%) of consumers have been deterred from a purchase because of poor ad design;
- 85% of shoppers say they are more likely to trust a brand with high-quality and well-designed ads; and
- 74% of consumers are more loyal to brands with consistent messaging and design.
Basically, it all comes down to impressions. The impressions that consumers get all come from pure design. If the design is bad, then consumers won’t interact with your ad. This is why it’s good to make sure your ad designs are creative and top-notch.
Source – Search Engine Land