When it comes to the size and scope of a regular website and an enterprise website, there will always be some notable differences. Not only is there the difference in structure and content, there is a different link building approach that must be taken when dealing with enterprise-level websites.
Smaller sites usually try to generate links that lead customers to the homepage, whereas enterprises sites don’t have to worry think links coming in to their homepage. So instead of focusing on linking people to their homepage, these large businesses will put more of their link building focus into key product verticals and solutions that will help spur prospects through the sales cycle.
Bill Hunt has provided us a column that recaps the Enterprise Link Building session from SMX East that happened this week. In the session, the presenters spoke about the special needs of these large sites.
The key questions in Bill’s column are, “What are the key common factors of enterprise sites?” and “What is different in enterprise link building?”
Find the answers to these questions by following the link provided below!
Search Engine Land: How Enterprises Should Approach Link Building