Knowing what 301 redirects are and how they work is essential in SEO. When web pages get removed, and URLs get change for what ever reason, a 301 redirect is used to move a user from the current page to a new one so they can continue on their website journey.

There are many reasons why you’d want to redirect a page, including:

  • You have found a broken URL.
  • Your page has moved to a new location.
  • You are changing your domain name.
  • You need to delete a page.

In this episode of AskGooglebot on the Google Search Central YouTube channel, John Mueller covers what type of redirect to use and how long a site should keep a redirect after a site move.