rand_fishkinThese days, search engines are quite the different beast than they were a number of years ago. But even with all the advancements made in search engines and the algorithms behind them, there seems to still be a question that begs to be asked.

“If I’m targeting a certain keyword, where and how often should I use it on both front and back ends of the web page?”

Rand Fishkin gives us his recommendations in this episode of Whiteboard Friday.