How Plural Keywords Can Impact Search Intent For Ecommerce

Plural keywords can have a big impact on ecommerce SEO and search intent. But what exactly are plural keywords?

Plural keywords are search queries that contain plural nouns, such as “dresses” or “shoes.” In ecommerce, using the right singular or plural keywords is an important part of optimizing for search intent.

For example, someone searching for “women’s dress” may be looking for one specific dress to purchase. However, a search for “women’s dresses” indicates that the searcher intends to browse multiple dress options.

Understanding how singular vs plural keywords signal different search intent is key for ecommerce SEO. Plural keywords often indicate commercial intent – i.e. the desire to purchase. Optimizing for plural terms can help you attract users who are further down the purchase funnel.

In this post, we’ll explore the differences between singular and plural keywords in more detail. We’ll also provide tips for using plural terms to optimize your ecommerce content and pages. Gaining visibility for the right plural keywords can directly impact your ecommerce conversion rates and revenue.

Singular Keywords vs Plural Keywords

Plural keywords can have a big impact on ecommerce SEO and search intent. But what exactly are plural keywords?

Plural keywords are search queries that contain plural nouns, such as “dresses” or “shoes.” In ecommerce, using the right singular or plural keywords is an important part of optimizing for search intent.

For example, someone searching for “women’s dress” may be looking for one specific dress to purchase. However, a search for “women’s dresses” indicates that the searcher intends to browse multiple dress options.

Understanding how singular vs plural keywords signal different search intent is key for ecommerce SEO. Plural keywords often indicate commercial intent – i.e. the desire to purchase. Optimizing for plural terms can help you attract users who are further down the purchase funnel.

In this post, we’ll explore the differences between singular and plural keywords in more detail. We’ll also provide tips for using plural terms to optimize your ecommerce content and pages. Gaining visibility for the right plural keywords can directly impact your ecommerce conversion rates and revenue.

Search intent is the reason why a user is conducting a search query. It is what the user is trying to achieve by searching for a particular keyword or phrase.

There are four main types of search intent:

• Informational: The user is looking for information about a particular topic.
• Navigational: The user is looking for a specific website or webpage.
• Commercial: The user is researching products or services with the intent to buy.
• Transactional: The user is ready to buy a product or service.

Singular and plural keywords can differ in terms of search intent in the following ways:

• Singular keywords are more likely to be used for informational search queries. For example, a user who is searching for “what is a dress” is likely looking for information about dresses in general.
• Plural keywords are more likely to be used for commercial or transactional search queries. For example, a user who is searching for “women’s dresses” is likely researching different types of dresses to buy.

Of course, there are always exceptions to the rule. For example, a user who is searching for “singular noun” could be looking for information about that singular noun, or they could be looking to buy that singular noun. It is important to consider the context of the search query to determine the user’s intent.

Here are some examples of how singular and plural keywords can differ in terms of search intent:

Singular keyword:

• What is a dress?
• How to choose a dress for a wedding?
• Best dresses for summer 2023

Plural keyword:

• Women’s dresses for sale
• Buy dresses online
• Red dresses for women

As you can see, the singular keywords are more informational in nature, while the plural keywords are more commercial or transactional in nature.

When choosing keywords for your ecommerce website, it is important to consider the search intent of your target audience. If you are targeting buyers who are ready to purchase, you should focus on using plural keywords. If you are targeting researchers who are just learning about your products, you can use a mix of singular and plural keywords.

You can also use keyword research tools to determine the search intent of different keywords. For example, you can look at the search volume and click-through rate for different keywords to get an idea of how people are searching for them.

Examples of Singular and Plural Keywords in Ecommerce

To illustrate the difference in search intent between singular and plural keywords, let’s explore some specific examples from various ecommerce categories.

Looking at actual singular and plural keyword examples can help highlight how searchers use these terms differently when browsing or researching products to purchase online.

The examples below cover a wide range of popular ecommerce categories like clothing, electronics, home goods, entertainment, pets, sports, tools, and more.

Comparing the singular and plural forms of keywords in the same niche demonstrates the nuances in search intent and commercial intent.

Singular keywords:

• women’s dress
• men’s shirt
• kid’s shoe
• home decor item
• electronics product
• beauty product
• pet supply
• office supply
• sports equipment
• musical instrument
• art supply
• automotive part
• toy
• game
• book
• magazine
• movie
• TV show
• video game
• software program
• appliance
• furniture piece
• gardening supply
• hardware item
• tool
• building material
• pet food item
• grooming supply
• travel accessory
• luggage item
• sporting good
• outdoor gear item
• fitness equipment item
• health and wellness product
• vitamin
• supplement
• grocery item
• drink item

Plural keywords:

• women’s dresses
• men’s shirts
• kids’ shoes
• home decor items
• electronics products
• beauty products
• pet supplies
• office supplies
• sports equipment sets
• musical instruments
• art supplies
• automotive parts
• toys
• games
• books
• magazines
• movies
• TV shows
• video games
• software programs
• appliances
• furniture pieces
• gardening supplies
• hardware items
• tools
• building materials
• pet food items
• grooming supplies
• travel accessories
• luggage items
• sporting goods
• outdoor gear items
• fitness equipment items
• health and wellness products
• vitamins
• supplements
• grocery items
• drink items

As you can see, the plural keywords are simply the plural form of the singular keywords. However, there is a difference in search intent between the two types of keywords. Singular keywords are more likely to be used for informational search queries, while plural keywords are more likely to be used for commercial or transactional search queries.

For example, a user who is searching for “women’s dress” is likely looking for information about dresses in general. They may be trying to learn about different types of dresses, how to choose a dress for a particular occasion, or how to style a dress.

On the other hand, a user who is searching for “women’s dresses” is likely researching different types of dresses to buy. They may be comparing prices, reading reviews, or looking for specific styles of dresses.

When choosing keywords for your ecommerce website, it is important to consider the search intent of your target audience. If you are targeting buyers who are ready to purchase, you should focus on using plural keywords. If you are targeting researchers who are just learning about your products, you can use a mix of singular and plural keywords.

How to Use Plural Keywords in Your Ecommerce SEO Strategy

Optimizing your category pages for plural keywords

Your category pages are one of the most important pages on your ecommerce website. They are where users can browse your products and learn more about them. That’s why it’s important to optimize your category pages for plural keywords.

Here are some tips:

• Use plural keywords in your category page titles and meta descriptions. This will help your category pages rank higher in search results for plural keywords.
• Include plural keywords throughout your category page content. This will help Google understand that your category page is relevant to plural keywords.
• Use internal linking to connect your category pages to your product pages. This will help Google understand the relationship between your category pages and product pages, and it will also help users navigate your website.

Using plural keywords in your product pages

Your product pages are the pages where users can learn more about your products and make purchase decisions. That’s why it’s important to use plural keywords in your product pages.

Here are some tips:

• Use plural keywords in your product page titles and meta descriptions. This will help your product pages rank higher in search results for plural keywords.
• Include plural keywords throughout your product page content. This will help Google understand that your product page is relevant to plural keywords.
• Use plural keywords in your product images. You can do this by including plural keywords in the alt text for your product images.

Creating content that targets plural keywords

In addition to optimizing your category pages and product pages for plural keywords, you can also create content that targets plural keywords. This could include blog posts, articles, or even videos.

Here are some tips:

• Write about topics that are relevant to your target audience and that include plural keywords. For example, if you sell women’s dresses, you could write a blog post about “The Best Women’s Dresses for Summer 2023.”
• Include plural keywords throughout your content. This will help Google understand that your content is relevant to plural keywords.
• Promote your content on social media and other websites. This will help you reach a wider audience and get more traffic to your website.

How Plural Keywords Can Impact Search Intent For Ecommerce

Now that we’ve covered the differences between singular and plural keywords and how to optimize for plural terms, let’s discuss how this can directly impact search intent for ecommerce sites.

Optimizing for plural keywords attracts searching customers, not just informational searchers. It puts you in front of users who are looking to purchase, not just research.

Ranking for relevant plural keywords leads to:

• Increased organic traffic from buyers specifically looking for your types of products. More qualified visitors.
• Higher click-through rates since plural searchers are more ready to explore product options. More engaged visitors.
• Improved conversion rates as you appeal to customers further down the purchase funnel. More customers and revenue.

Additionally, targeting plural keywords improves the search experience, keeping customers on site. For example:

• Category pages optimized for “men’s shoes” connect searchers to relevant products pages.
• Product pages optimized for “kitchen appliances” match user intent.
• Content for “sci-fi books” links to related products.

In essence, optimizing for plural keywords provides a smoother search-to-purchase experience. You attract qualified traffic, engage them with relevant pages, and convert more sales.

Plus, good SEO reinforces your brand as a go-to resource, building loyalty. This all adds up to higher impact on the bottom line for your ecommerce business.

Conclusion

Optimizing for plural keywords can have a significant impact on your ecommerce SEO strategy and help attract searching buyers to your online store.

In summary, plural keywords often indicate more commercial, transactional search intent compared to singular keywords. By targeting relevant plural terms, you can reach users further down the purchase funnel.

Key points covered in this post include:

• Plural keywords contain plural nouns and signal different search intent than singular keywords. They are more associated with purchasing intent.
• Optimizing category pages, product pages, and other content for relevant plural terms can help your ecommerce site appeal to searching buyers.
• Tools can help analyze keyword demand and refine your plural keyword targeting. But stay focused on keywords relevant to your products.

For ecommerce businesses, here are some recommendations:

• Do keyword research to identify popular plural terms in your niche. Look for commercially-driven search intent.
• Weave targeted plural keywords naturally into your category pages and product pages.
• Create blog posts and other content optimized for plural keywords.
• Link relevant content to your product pages to reinforce the connections.
• Track keyword rankings and traffic to optimize over time.

Focusing your ecommerce SEO strategy on commercial plural keywords can directly help you attract more customers and increase online revenue. But always stay relevant to your products and provide a smooth search-to-purchase experience.