How SEOs and Content Writers Can Work Better Together

smilies, characters, together-3298337.jpg

SEOs and content writers are two of the most important players in the online marketing world. SEOs are responsible for ensuring that websites rank well in search engine results pages (SERPs), while content writers are responsible for creating the content that appears on those pages.

However, these two disciplines can sometimes seem to be at odds with each other. SEOs are often focused on keywords and technical SEO, while content writers are focused on creating high-quality, engaging content. This can lead to a disconnect between the two teams, which can ultimately hurt the overall success of a website.

In this episode of Whiteboard Friday, here’s what Helen Pollitt covers:

Create good briefs

Purpose of the page
The key message
Keyword Clusters
Undo wrong thinking
Editorial and UGC

Impact on EEAT
Value and risks
Moderation and guides
Train the writers

How search works
Importance of relevancy
Keyword research tools
Search intent/SERP analysis
Getting buy-in

Dismiss “SEO copy”
What content needs SEO
Access to data
Impact of their work
SEO should impower

Are You Ready To Thrive?

Or send us a message