SEOs and content writers are two of the most important players in the online marketing world. SEOs are responsible for ensuring that websites rank well in search engine results pages (SERPs), while content writers are responsible for creating the content that appears on those pages.
However, these two disciplines can sometimes seem to be at odds with each other. SEOs are often focused on keywords and technical SEO, while content writers are focused on creating high-quality, engaging content. This can lead to a disconnect between the two teams, which can ultimately hurt the overall success of a website.
In this episode of Whiteboard Friday, here’s what Helen Pollitt covers:
| Create good briefs Purpose of the page The key message Keyword Clusters Undo wrong thinking | Editorial and UGC Impact on EEAT Value and risks Moderation and guides |
| Train the writers How search works Importance of relevancy Keyword research tools Search intent/SERP analysis EEAT AI | Getting buy-in Dismiss “SEO copy” What content needs SEO Access to data Impact of their work SEO should impower |