With Google Analytics 4 being around for about a year now, hopefully you decided to use it on your site. If not, it’s probably a good idea you get on it as soon as possible, as it could end up being your only option when it comes to GA.
GA4 is great because it provides predictive analytics capabilities that enriches your dataset with Google machine learning algorithms. Predicative metrics lets you identify users and their actions on the website that will have good chance of leading to a conversion or purchase.
But how do you set up GA4 properly so everything works as it should for you. If you want to figure out the steps you should take, follow the link below over to Brie E Anderson‘s article on Search Engine Journal.