When it comes to being a data-driven marketer, you might have some impressive results over your career, but no matter how well you do overall at your job, there’s always going to be a time when somebody will look at you under the microscope of skepticism.
There will always be somebody who will question you, making you feel the work you’ve put in isn’t as good as you think it is. In this kind of situation, if enough people think this way about the effort you put into your work, then you’ll end up questioning yourself, making you think you’re not as good as you really are.
There’s a good chance that it’s not that your information is bad, but it might be how you are using storytelling to convey your message. If you can improve your storytelling, then things might actually improve with all of those folks who looked down on you before.
Amy Hebdon has an column that can help you learn how to optimize reporting with storytelling, and why it works.