There are a variety of factors involved when it comes to how your Instagram audience will see and interact with your posts. Understanding how the Instagram algorithm affects your content will help you maximize your marketing efforts to drive visibility, attract new customers, and reach more people.

Essentially, there are three main factors that determine what you see in your Instagram feed:

  1. Interest and relevancy
  2. Timeliness
  3. Relationships There are also three additional criteria that play a smaller part in Instagram feed rankings: 1. Frequency 2. Following 3. Usage

There are also three additional criteria that play a smaller part in Instagram feed rankings:

  1. Frequency
  2. Following
  3. Usage