Peg Fitzpatrick has been a high-profile marketer for years. She gets pitched a lot. And she works with true business celebrities who are getting pitched while you’re reading this sentence. Peg knows what works and what doesn’t. We’re going to ask her how to approach influencers in ways to can build relationships. She’ll also give us clues into what gets deleted and who gets blocked.

How to make first contact with your ideal collaborator

What kind of follow up is good?

How much is too much?

Where to set your expectations for organic vs paid influencer marketing

Watch the SEMrush conversation with Peg as she shares true stories of influence, some with breathtaking success and others with embarrassing defeat.