There are several reasons that you could be considering a site migration, such as introducing a new CMS, changing hosting providers, or even relaunching your templates.  No matter the reason, you have to be careful and proceed cautiously, as there are plenty of things that could go wrong.  If something does go wrong, the consequences could be severe.

At SMX West, Bastian Grimm, CEO & Director Organic Search at Peak Ace AG, and Patrick Stox Technical SEO Specialist for IBM, will share some tips and best practices for executing a successful site migration. Both have performed dozens of successful migrations for a variety of sites around the world. They’ve also seen their share of things going wrong.  They were asked to give a brief preview of what they’ll be discussing in their hour-long session at SMX West.

[Read the full post on Search Engine Land]

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