When you have customers who trust in your business, you will be found to be credible, making them want to do business with you. If you can harness a good level of trust, you will gain greater advocacy, loyalty and engagement from those who chose to do business with you.
But at the same time, as a business, you want to make sure you protect yourself from the scammers who are trying to take advantage of you.
In the following HubSpot video, they will show you how to avoid social commerce scams as customer. They also talk about how to build trust with your customers as a marketer.
Check out what you should be looking out for with the tips they provide!