When it comes to investing in digital advertising, what is the order of channels you should be investing in in order to see the best results?
- Brand
- Retargeting
- Inbound Search – LSA , Maps ads, Search, Shopping
- Targeted Outbound – FB/IG/IL/YT targeting specific audience
- Shotgun Outbound – TV, Billboards, Radio, Podcast, etc.
Check out Marketing 360‘s video for more information on investing in digital marketing!