How To Build An Email List To Market Your Business

In this video, Friday 15, Google’s series of tips for small businesses, they help you get your small business better marketing with email.

How to build an email list
*Start with the email addresses you have, even if it’s a small list
*Allow people to sign up for your email list when they interact with you in your store, at events and on your website
*Give people a reason to sign up. What will they get in return?

Things to avoid
*Emailing people you haven’t communicated with in the past 18 months
*Buying email lists
*Sending email without providing a way to opt out of future communication (it’s against the law)