In this video, Friday 15, Google’s series of tips for small businesses, they help you get your small business better marketing with email.

How to build an email list
*Start with the email addresses you have, even if it’s a small list
*Allow people to sign up for your email list when they interact with you in your store, at events and on your website
*Give people a reason to sign up. What will they get in return?

Things to avoid
*Emailing people you haven’t communicated with in the past 18 months
*Buying email lists
*Sending email without providing a way to opt out of future communication (it’s against the law)