Influencers are your content production, as they are able to create native ads that tend to resonate better with their audiences. Because of this, influencers are able to enhance your advertising performance and improve your brand’s overall conversion.
Influencer marketing is a pretty big thing, but does that mean that everybody’s influencer campaigns delivering results? There are those who believe that measuring ROI is an antiquated process. There are those who don’t even look at influencer marketing as a serious practice.
Greg Jarboe has a column on Search Engine Journal that shows us the challenges in calculating influencer marketing ROI, as well as a formla for calculating Return on Marketing Investment.