What is a content audit? Basically, it’s the process of systematically reviewing every bit of content you have on your website. Content audits allow you to take a close look at your optimization efforts to see how well you are meeting your business objective.
These audits will help you track metrics and content performance more effectively, make data-backed decisions, and show you what you should work on and what needs to be done to get you to where you want to be.
But how do you carry out content audits? Rebekah Dunne has a column she wrote on Moz that will tell us how to do just that!