One of ‘s previous posts talked about how different elements can affect the success of your link-building campaign.  He had touched on the subject of content formatting. So today, Paddy wants to go into more detail on the common types of content formats used in link building and look at the pros and cons of each one.

There are more formats than he will cover here, but these are the formats we use, that cover the most executions and that we have comparison data on.

As you can see from the above chart, on average, an interactive format (orange) gets more coverage and links than the other forms.

In this article, Paddy is going to talk about the top four formats:

  • Interactive.
  • Statics.
  • GIF.
  • Long-form content.

Let’s dive into each one.

[Read the full article on Search Engine Land.]

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