Customers expect to find employees who are “just doing their job.” Yet, when an employee shows a strong passion for what they are doing, it’s infectious. And this is essential in building your Fanocracy. Authentic advocacy from inside your organization will inspire the enthusiasm, enjoyment, and passion that creates a Fanocracy.

In this Hubspot video, business strategist David Meerman Scott and his daughter and neuroscience expert Reiko Scott teach you the importance of developing employees to become fans.

“Everyone is passionate about something. And so, embracing those passions and your fandom will make you be a more interesting person, you’ll lead a more interesting life. And what companies can do, is try to embrace the passions of their employees and allow them to continue to be passionate about them while they’re still working.”