When you are trying to create a business or brand for the first time, there’s always that part of you where you want to make it as unique as possible. The reason behind this is so your business and brand will stand out in the crowd, right? After all a unique brand, business, or way of doing things is usually a good thing. This way, your business will stick in people’s mind. Uniqueness helps you to be remembered. That is the key, it’s memorability.
But unfortunately, there are times where no matter what you do, no matter how your brand your business, there will always be someone out there who has the same ideas as you. This is certainly the case when it comes to content and search terms. It seems that e-commerce sites are quite likely to have multiple URLS that are competing for a ranking for the same search term. It’s pretty common for top-of-the-funnel, broad terms to be a keyword of focus for multiple pages on your site, regardless of if you’re a startup or an enterprise.
So what do you do? How can you deal with content that competes for the same search term? First of all, sit back, relax and take a breath. We’ve got some good news for you if you’re dealing with this situation. Brittney Sheffield has a post that can help. In her post, Brittney will tell us what to do if you have the same content and keywords on multiple pages, which could easily confuse Google, and we don’t want that.
To see what you can do, check out Brittney’s post on Search Engine Watch!
Search Engine Watch: How To Deal With Content That Competes For The Same Search Terms