Online marketing can be a challenge to do, even when your target audience can be found on Facebook or Twitter.  But what if your target audience isn’t able to hear what you’re saying because they may not be using social media.

What do you do then?  You try utilizing influencers, of course!  Influencers have the ability to take your message and boost your brand.  This means that the only real issue you’re facing is getting them to share what you have to say.  That’s the difficult part.

In this episode of Whiteboad Friday, Rand will show you tips on how to win over the influencers you need to boost your brand.