content writingContent is a very important aspect of any website, especially when your website focuses on new content on a regular basis, such as a blog.  But we all know that creating content can be a very difficult task when you’re the one responsible for getting the content up on a regular schedule.

There are important reasons why content is an important part of any digital marketing strategy.  Some of these reasons include:

  • Links
  • Conversions
  • Education
  • Search
  • Persuasion
  • And more!

But there is one reason that could help  your business overall by creating brand new content on a regular basis…and that’s to drive awareness of your brand.  There are different ways that we can influence new visitors, and Paddy Moogan is here to talk about them.  But what are these ways to influence new visitors?  We’re talking about social shares and links.    These two simple measures can help increase your chance of getting traffic to your website.

So if you’re creating new content that’s designed to create awareness for your website, both links and social shares are going to be high on the list of objectives, with traffic being just above them.

Paddy has a piece he’s written up for the Moz blog where he talks about how you can generate ideas for creating content using Buzzsumo and APIs.  Check out his post by following the link below.

Moz Blog: How to Generate Content Ideas Using Buzzsumo (and APIs)