Here’s a question – can you name the most well known and most widely used analytics software in the SEO industry? Go ahead, I’ll wait. Oh, you already know it’s Google Analytics? Well that makes things easy!
Even if you know what Google Analytics is, and you plan on using it, it does take some time to get used to. After being around for as long as it has, it has really changed and evolved since it’s initial inception.
At this point, there is a huge number of data visualizations and reporting options you can make use out of. But because of all the features and functions that Google Analytics possesses, it can take a lot of time to learn how to use the platform effectively.
Adam Heitzman has created a walkthrough over on Search Engine Journal that takes us through the certification process and some of the biggest benefits of being certified. Check it out below!