rand_fishkinGetting your content to be viewed by people can be difficult, especially if you and your brand aren’t very well known.  One way to amplify your content and get people to check it out is by getting it into the hands of an influencer.  Simple, right?  Not always, but it isn’t impossible, especially if you know the right people, and do the right thing.  In order for these influential people to help you out and get your content out there, you’ll have to make it worth their while.

In today’s Whiteboard Friday, Rand Fishkin will explain how to do it!