Broken link building can be a difficult link building tactic to not only execute, but can be quite time consuming. Even after all the work you do with it, in the end, the results can be quite disappointing.
I know many of us have heard of link building, but what is broken link building? It’s a tactic that involves finding resources in your niche that isn’t live, and basically recreate a version of the content. After that, you reach out to webmaster (or yourself if you’re the one who built the site and is maintaining it) to replace the broken link with a link to the newly created resource.
When you ask link building professionals about using this particular strategy, they might say that it works, while others say that just isn’t worth their time, or yours.
In a recent Moz post, AbdulGaniy Shehu will show us the exact process that we can use in order to get some results using broken link building. This includes:
- How to find resource pages at scale
- How to get broken link building opportunities from resource pages
- How to analyze your competitors’ link profiles for broken links
- Best practices that help you succeed with broken link building