In July of 2023, we will be saying goodbye to the previous version of Google Analytics (Universal Analytics) go away. In it’s place, Google Analytics 4 (GA4) will stand as the only version of that tool you can use to view your data.
Some people will like it, while others won’t, but there is nothing we can do. Regardless of your opinion on Google Analytics 4, and with the Universal Analytics that will be going away, you have time to get used to the new version of the tool.
If you feel you’ll need some help with getting up and running with GA4, you will probably need some help. Kayle Larkin is here to show us where we can four of the most important information about your marketing efforts:
- Site traffic.
- User engagement.
- Events.
- Conversions.
Check out her post over on Search Engine Journal to learn some things to get you going!