Is your business moving over to agile marketing? Do you manage a team in that business, and now you’re starting to be left in the dust since the direct reports you got are now going to different agile teams? Where do you now fit in now that there has been this kind of paradigm shift?
Although it feels like you are losing some of your old responsibilities, there’s good news! You now have an even more important role – mentor and lead your people to be great at what they do.
With agile marketing, day to day activities and how the team accomplishes their tasks need to be owned by the team. It’s a good idea to make sure you look at your agile marketing teams as a group of entrepreneurs and not just employees.