It isn’t a surprise that the digital marketing industry is changing rapidly everyday. Because there’s nothing we can do to stop it from happening, we need to embrace it, and learn how to thrive in this ever-changing landscape.
Automated bidding is a Google Ads bid strategy that’s meant to maximize results based on your set campaign goals.
To do this, they analyze data such as a user’s device, operating system, the time of day they are searching, demographics, and location.
By leveraging smart bidding, advertisers can take advantage of real-time or auction bids. There is a lot of information that can help Google’s algorithms operate better and more efficiently.
Of course, there are disadvantages to automated bidding, but that doesn’t mean you should utilize it.
Menachem Ani, had an SMX Advanced 2022 presentation where he explained the efficiency and performance that you can gain by using automated bidding strategies.
Check out the Search Engine Land article over here to learn how you can use Google’s automated campaign types to garner maximum results.