A few months ago, we went through what we thought was going to be a pretty major upset in search. We called in Mobilegeddon, and to Google, it was an update to its algorithm that would reward mobile-friendly websites. But that news shouldn’t come as any surprise anybody, as consumer preference are always shifting, as does search. In this case, consumer preferences have shifted from desktop to mobile devices.
These days, it’s clear that mobile isn’t going anywhere, and it’s not only a major preference for both research and online shopping, but for email as well. It’s an interesting fact that mobile email clicks and revenue are at an all-time high.
Due to the embracing of mobile as a preferred preference for shopping, is there a way your brand can use email to create meaningful interactions with target audience? Jason Warnock has a post on Marketing Land where he shares some tips for marketers who want to improve customer engagement.
Check out the post if you are interested in improving your customer support through email by following the link below.
Marketing Land: How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace