It’s estimated that globally, about 1.3 billion people live with some form of distance or near vision impairment.  Previously, if somebody had a visual impairment, this would potentially hamper their online screen experience.  But now, because of advancements made in tech today, almost anybody can go online and do things over the internet.

A big idea behind inclusive marketing is making sure that businesses develop online content that is accessible to as many people as possible.  This kind of marketing looks into different factors, including gender, race, language, income, sexuality, age, religion, ethnicity and ability, recognizing that marketers can no longer forge ahead assuming that one brand is designed for customers from all walks of life.  Marketers have to engage with individuals intelligently and take into account things like their personalities, eccentricities and appropriate accommodations.

Something that you need to look at in terms of inclusive marketing is to make sure your online media is more accessible for your clients and customers with visual impairments.  By including more accessibility into your organic search presence, you will open up a wide range of potential consumers to your products and services.

There are some things that you can easily incorporate into your content development and online advertising routine that will make sure everyone understands what is on the screen.  It’s possible to utilized features in applications such as accessibility checker, to make all of your marketing materials as accessible as possible.

[Read more how to optimize for the visually impaired on Search Engine Land]

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