When it comes to managing brands, it can be a challenge regardless of the times and situations, and you do have to tread carefully so mistakes can be avoided. After all, a misstep can create some serious issues if you aren’t careful.
Right now is a great example of the challenges that businesses can go through. We are in the middle of a pandemic right now, and that means a lot of changes for businesses.
In a Marketing Land post, there is a discussion about the risk factors that businesses might face, and the things that can change for both their business approach and that of the customer.