There are likely a lot of webmasters and site owners who were hit by Panda, and have desperately been asking for a refresh for ages that could help them get back on their feet. Google announced last month that they’re rolling out Panda 4.2 over a number of months. This will be the first time in 10 months that Google will do a refresh with the Panda algorithm that is partially responsible for the “content is king” mantra.
If you are one of the ones hit by Panda last September, and you’ve done your work to fix your low-quality content, this should make you feel better, as your site will slip back into its organic position after the refresh. And that’s the operative word. Should. Ultimately, we have no idea exactly how it’ll affect everybody. Will you remain unscathed, or will your ranking take a nosedive?
So if your site becomes unshackled by the Panda refresh, you need to do what you can to keep your self on top by creating good, relevant content. Erin Everhart is here to remind us that, although creating fresh, relative content is very important, there’s an importance in updating our old content as well. In a post written for Search Engine Land, Erin asks if your site its Panda-proof, and whether or not your content should be optimized, or simply deleted. To find out, check out her article on Search Engine Land. Check it out by following the link below.
Search Engine Land: How To Manage Your Old & Outdated Content