If you are looking to get started selling on Amazon, you are going to need to figure out how you want to fulfill those orders, and if you are selling through Seller Central, you have two options. You can either fulfill those orders yourself, or you can take advantage of Amazon’s FBA program. Amazon’s FBA Program, which stands for Fulfillment By Amazon, is where they are going to handle all of the shipping aspects, and the customer service as well, and it is how you are going to get that Prime Badge too.