Why is branding important? A strong brand identity will help you as a company acquire customers, motivate employees, and build business-wide credibility. A strong brand image can influence both current and potential clients response to your services and products.
LinkedIn is a great place to focus on your digital marketing efforts, since there is up to 774 million members and the engagement level on the platform and is seeing record levels. This is a great time to use LinkedIn as a way to show off your brand and business offerings to key decision-makers, which is a good way to generate leads for your business.
LinkedIn published a new 33-page guide on effective brand-building practices that shows us how to use the platform’s ad tools to boost your presence.
Check out LinkedIn’s an infographic overview of key principles and tips, or check out the infographic below!
Source – Social Media Today