If you want to know what to focus on regarding your PPC campaigns, then Search Engine Journal is here to help.

In the video below, Jeff Ferguson and Loren Baker discuss the biggest PPC trends that will help you out with your PPC strategies.

Since we will be losing third party tracking for businesses in 2022, and they’ll have to find a way to rely on just first party data, the following SEJ will give us some guidance on how to deal with this huge change we’ve grown accustomed to over the years.