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How to Optimize for Your Own Branded Search

Chocolate Marshmallow, S'More, Mohrenkopf

Something that could not only be fun, but could be useful as well, is to Google your company. I know we’ve all done it before, but with our own names. Isn’t interesting to see how many times you do or don’t show up on the SERPs? I did a search for one of my alter-egos and it was interesting to see how my Twitter, Instagram and Facebook accounts for that name came up. It shows that maybe I’m doing something right, right?

What is branded search? According to Goup:

“A branded keyword, or a branded search, is any query via a search engine that includes the name of your company, business or brand, such as ‘Go Up’. This can include other words too, like ‘Go Up agency’ or ‘London Go Up’. Fundamentally a branded search includes your brand name as part of it.”

Brand driven search is more than just URLs you see that rank for your brand name. Over all, it’s a process that will result in more conversions, as well as a more stable and predictable buy journey for your company.

If you want to find out some great ways to optimize your own search brand, and why you want to do it, Ann Smarty has a piece over at Moz where she will help you out. Follow the link down below to find out!

Read More Here

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