Your blog content is a very important piece of the SEO puzzle. It helps boost your website’s SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that utilize a variety of on-page SEO tactics gives you more opportunities to rank better in Google, Bing, and other search engines. This will make your site more appealing to visitors.
If you have old content from your business blog, it might be a good idea to rejuvenate it and use it to help improve your SEO even further. By updating old content, you can get Google to crawl your site more frequently without having to publish so often. The more your site is crawled, the more likely you most recent information will show up in search results after publishing.
If this is something you’re interested in doing, reviving old blog content, then you’re in luck. Mike Volpe has a post on Hubspot that discusses how you can revive an old blog post, all in the name of improving your SEO!