Facebook retargeting can be a major benefit to any business who is advertising on the social platform, as it has a number of benefits:
- Generates More Sales.
- Reaches Interested Prospects.
- Increases Brand Awareness.
- Gains Insights.
- Improves Cost Effectiveness.
- Keeps up with Digital Marketing.
So if you haven’t been using Facebook to help retarget your ads, then now is a great time to start.
If you want to know how to increase the conversions of your retargeting ad campaigns, LYFE Marketing has some a great video for you! They provide retargeting strategies and campaign ideas for Facebook, as well as show you how you can use retargeting ads to reach lapsed customers on Facebook.