When you’re marketing to specific audiences, you might find that B2C marketing is different from B2B marketing. With B2B, the sales cycles are longer. You have to consider the stakeholders when dealing with B2B. There’s also the extra costs as well.
You’ll need to create content that can educate and inform your clientele if you want to marketing to them effectively.
So how do we identify the keywords that matter most to them? Let’s find out in this episode of Whiteboard Friday!