service_icon_magentoThere a number of digital marketing agencies that use Magento every day for their development and search engine optimization projects.  For those of you who hasn’t used or heard of Magento, it is an eCommerce platform that provides online merchants with a highly flexible shopping cart system.  With this platform, you are able to control the look, content, and the functionality of an online store.  Magento also features marketing, search engine optimization and catalog-management tools.

Like any platform of this nature, it takes a little while to get used to, but once you’ve gotten a handle on things, it can be pretty straightforward.  Lewis Sellers, the director and founder of Pinpoint Designs Limited, has decided to create a guide that is easy to follow that will allow everybody to  optimize Magento for search in a much easier way.

This guide is meant for those who have a basic SEO knowledge, so don’t worry if you’re not quite an expert yet.  An added bonus is that there are areas that he will point out if you want to read more specific details  of SEO that he is referring to.

So if you want to check out his guide, the only two things you’ve got to do is login to your Magento store’s admin panel, and then check out Lewis’ guide on YouMoz (which is on Moz.com)!

YouMoz: Setting Up Magento for the Search Engines