google-adwords-redwhite-1920In this episode of AdWords YouTube channel, learn how to set your remarketing bids and ads for success on the Google Display Network. In this video, we’ll cover four best practices:

1) Pair your remarketing campaigns with Conversion Optimizer.
2) Use all display ad sizes and ad formats.
3) Use dynamic remarketing to show the most relevant ad.
4) Move from Conversion Optimizer to Return on Ad Spend.