On July 1st, Advertisers were automatically opted into Facebook’s new Limited Data Use setting due to the California Consumer Privacy Act compliance (CCPA). With the CCPA, users in California have the right to know how their data is being used, as well as the ability to opt out of it so companies aren’t allowed to use it.
Facebook, when Limited Data Use (LDU) has been enabled, restricts how the data from users is detected to be from California and can be stored and processed.
Of course, this has a bigger impact than just the advertisers from California. CCPA even applies to businesses that receive personal information from California residents.
In order to apply for CCPA to apply to a business, at least one of the following conditions must be met.
The company must have:
- Annual gross revenues over $25 million
- Earned over its annual revenue from selling personal information to other parties
- Possessed information of 50,000 or more of users, devices or households
Source – Search Engine Land