Did you know that there are three different kinds of media coverage that PR teams can utilize to connect with their audience? These categories includes:
- Owned Media
- Paid Media
- Earned Media
When your business is just taking off and you’re trying to get people to become familiar with your brand and business, owned media and paid media are the first two things you’re going to have to focus on in order to get on everyone’s radar.
But, earned media is just as important as the first two types of media. The folks over at Social Media Today hosted a Twitter chat on the topic of “Tracking and Measuring Earned Media (on Social Media).”
To co-host the chat, as well as offer up advice, Agility PR Solutions came in to help!
To see what kinds of questions they answered, check out the Social Media Today article below!