Over the last few years, Facebook Messenger has been making it possible to foster quality leads directly through the “Click to Message” feature, which lets users to start conversations on the Messenger app directly from the app they’re given in their news feed.
But over the last year, being able to advertise on Facebook has become something of an interesting beast. Thanks to the implementation of iOS 14.5, it’s become a challenge to track and attribute campaigns using pixel data.
But pixel-based conversions are the only option regarding driving results within Facebook, though, as both Messenger and Facebook lead forms are options that have remained mostly untapped.
Sean Johnston has a column available on Search Engine Land where he shows us the step by step process that puts them to work for you and your business leads.