Recently, Google announced that publishers are now able to create Google Actions from web content using schema markup.
Google Actions is a great way for brands to get extra mileage out of their SEO strategy, as well as offer another opportunity to reach searchers organically. Optimizing for some of the newest features, such as Google Actions, are becoming more and more important when it comes to agreeing with the algorithm.
Even though this isn’t always available for every content type, this capability is a big deal for less technical users who are wanting to get into using Google Actions.