Keyword research can tell you vital information, such as were you’re ranking for keywords, which ones are easy to rank and which ones your competitors are ranking for. Keyword research lets you know what people are searching for.
But what if you need some new keywords for your website or a specific landing page? It’s easy to use keywords that everybody else is using for their business, so how do we get some fresh keywords?
Check out social media, of course!
According to Whatagraph, “the average time spent on social media in a day by an adult was 142 minutes, which rose to approximately two and a half hours in 2019, followed by 3 hours in 2020. This is bound to increase as more than 3 billion people are expected to access social media sites by 2021.”
This is great because social platforms like Facebook or Twitter are always gathering information about the things people do, what they like, where they go and so on.
In a Search Engine Journal column written by Anna Crowe, she covers eight different ways you can leverage social media to find the new keywords you need to create the next awesome piece of content and PPC ads.