Blogging is an incredibly effective and cost-effective way to market your business’ products and services. Blogs lets you share information and allows you to share opinions and thoughts on certain topics as well. Overall, it’s a great way to create a personality for your company and make your business more credible and approachable.
Just like with any sort of content marketing, there’s a key to blogging. You have to understand that your results are directly tied to the quality of that content. If you can create a well-written and well put-together blog post, then the results will be worth the effort you put into it.
In the following video, Adam Erhart gives us a simple framework to follow what he calls “The Perfect Blog Post” as well as some tips for writing great content and turning visitors into loyal followers.