Organic search tends to lack the tools to form trustworthy predictions about SEO outcomes, unlike paid outcomes.
Because of this, clients can sometimes get indecisive when presented with an SEO proposal.
On December 18, Brent Csutoras moderated a sponsored Search Engine Journal webinar presented by Alen Todorov of SEOmonitor.
Todorov shared tips on how SEO agencies can write better proposals that prove value and eliminate client concerns.
Brent recapped the presentation, which you can find here on Search Engine Journal.